Welcome

Hi everyone and welcome to my blog.

When I was mulling over ideas about trends in public relations I thought back to my internship days at D.C. United Football Club in Washington D.C.. While I was there the need for Spanish speaking employees was quickly increasing. When I was assigned to receptionist duty I often times forwarded phone calls to a Hispanic ticket representative because the caller did not speak English. Later, when the organisation was hiring for the receptionist position one of the job requirements was they must be fluent in Spanish. This made me realise how important it was for Spanish speakers in jobs which communicated with the community.

At D.C. United they have, as a part of their communication team, a position for a manager of Hispanic relations. In addition they also have positions in sales specifically targeted for their Hispanic programs. Although soccer in the United States is heavily supported within the Hispanic community, and thus the reason there is such a heavy emphasis on Hispanic relations at D.C. United, I wonder if this is the case in other sectors of public relations.

This blog will examine how the expanding Hispanic community in the United States is affecting the public relations industry. Are more public relations firms and in-house public relations departments focusing their attention on Hispanic relations like D.C. United has done, and if so how will this affect the future of public relations? I hope by creating this blog I will be able to provide insight and gain a better understanding about this public relations trend.