Common HPR Myths

Now that I have gotten a good idea about where HPR currently stands I wanted to look into what some of the common misconceptions were of HPR and the Hispanic community.

Myth 1

All Hispanics have similar experiences and backgrounds. Rather than try and reach the entire Hispanic population with one uniform message HPR practitioners must be aware that there are different groups within the Hispanic community and, in order to be successful, they must understand how to communicate the message to the different groups.

Myth 2

All Hispanics can understand each other. A PR practitioner who simply speaks Spanish is not a guaranteed way of reaching the Hispanic Community. In America not all Hispanic consumers speak Spanish nor do they all share the same colloquial language.

Myth 3

HPR is different from general public relations. Regardless of the type of public relations, basic public relations skills are essential in order to be successful. Just being Hispanic will not get you into the field. As with all public relations, experience and knowledge of the field of pr is essential.

Myth 4

Employing Hispanic practitioners is not important in HPR. Being Hispanic does in fact matter when it comes to communicating with Hispanic consumers. This is because there is a higher trust and more shared experiences between the consumer and the messenger. Numerous studies have shown that Hispanics tend to be loyal to spokespersons or brands with similar backgrounds.