A few examples of varying forms of HPR are Hispania Public Relations, Edelman and Contacto PR News. Each company is involved in HPR in different ways. All of them are relatively unique and all of them are contributing to the future of HPR.
Hispania Public Relations dedicate themselves to being “the premier public relations resource for companies and agencies seeking to maximise the impact of their investments, or their clients’, in the U.S. Hispanic market”. They design and execute public relation campaigns for clients’ looking to reach the Hispanic population. They claim to have an extensive understanding of the Hispanic market, such as what they identify with, the differences between the various Hispanic groups, and the different dialects and pronunciations based on their country of origin.
In contrast, Edelman is an international public relations firm that specialises in a wide range of industries and practices. In 1998 they launched “Edelman Multicultural”, which specifically markets to the U.S. Hispanic and African-American populations. They combine knowledge of individual industries, such as healthcare, with expertise knowledge of ethnic backgrounds, thus creating a public relations campaign specifically targeting the Hispanic or African-American communities within the designated industry.
Finally, Contacto PR News is a news release distribution service that reaches the Hispanic news media. Their services include distributing a client’s news release in both English and Spanish to the media as well as translating client’s press releases into Spanish. They work with organisations as well as pr agencies and can either translate a press release into Spanish or will create a press release for an organisation. They allow pr agencies and departments to reach the Hispanic population regardless of whether or not they have pr practitioners knowledgeable of the Hispanic community.
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